Technical Writers, Marcom Writers, and Journalists alike perform research on a regular basis to research the competition or understand their subject matter. In my capacity as a volunteer at a non-profit organization, I did just that.
Spearheaded, authored, published, and presented a 3-month study, resulting in an immediate 1.2M to the community and a 250% increase in developer fees, which are projected to bring in tens of millions more in future revenue to a small community.